Had an idea. Started exploring it. Then looked around and saw others doing the same thing — with bigger budgets, existing audiences, and the appetite to spend on advertising to find out if it worked.
I didn't want to compete that way. If winning required out-spending someone else in a market I wasn't sure about, that's not a bet worth taking.
Called it early. No regrets. Not every idea makes it past the first honest look, and that's fine.